Building a startup is messy…

I help founders turn ideas into products people actually want.

Let`s talk

Not a consultant.


Your hands-on partner for early-stage traction.

A woman with dark hair and glasses, dressed in a white blouse, sitting on a sofa with a laptop on her lap in a cafe. She is talking on the phone, with a backpack beside her. A large portrait painting is in the background.

Hi, I'm Karina

I’ve spent the last 15 years in business development, growth, and strategy, working across both traditional financial services and the fast-moving tech startup world.

For the past 7 years, I’ve partnered with early-stage founders in different roles and setups..

Titles never really mattered.

What matters is getting things done.

I`m hands-on, sleeves rolled up, helping you focus on what’s essential to make your idea hit the market: validating it, shaping the product, and building early traction with limited resources and high uncertainty.

Everything from defining ICPs and testing GTM strategies to building full-circle sales pipelines, improving customer success, and preparing for fundraising.

I’ve also been on the other side… - founding a startup myself, so I know how isolating and chaotic early building can feel…

That’s why I work the way I do: practical, fast, and grounded in clarity, not just activity.

I’m not here to sell services.

I’m here to find what makes sense for your stage and your next move.

Sometimes that means short-term advisory support; other times, a deeper partnership.

I’m open to hybrid and equity-based collaborations — when there’s a clear fit, shared trust, and real potential to build something meaningful together.

what i help with

  • Two people, a woman with long dark hair and a man with glasses and dreadlocks, stand in front of a glass wall covered with sticky notes, working together on a planning or brainstorming activity.

    Clarity & Focus

    Define the real problem, not just the product.

    Together we’ll identify your ICPs, map the feedback loops, and shape a roadmap that keeps you focused on what matters.

  • Two businesspeople, a man and a woman, are giving each other high-fives and smiling in a modern office setting, with papers, a laptop, and coffee cups on the table.

    Validation & Traction

    Turn assumptions into data.

    Test, iterate, and learn fast: building traction that’s based on user signal, not opinions.

  • A person with painted nails and a ring is drawing a flowchart on a piece of paper with a black pen, focusing on the diagram's details.

    Go-to-Market Foundations

    Build simple, repeatable systems to reach the right users.


    From GTM strategy and messaging to full-cycle sales pipelines, we’ll create the structure for growth that lasts.

  • A clear glass cup filled with coins, with a small plant growing from the coins.

    Scaling What Works

    Once you find signal, we’ll double down on it - refining operations, optimizing customer success, and preparing for scale or fundraising.

  • A woman leads a meeting at a conference table with five colleagues, all using laptops, in a modern office setting.

    Fundraising & Narrative

    Translate your traction into a story investors believe.


    I can support with pitch decks, investor readiness, and the overall strategy behind your next round.

Let’s find what fits you
Two women sitting at a table in a coffee shop looking at a laptop and smiling.

I don’t believe in playbooks or cookie-cutter strategies.


Every founder, product, and problem is different - and so is the path to traction.


My role is to help you find focus, test fast, and build what people want.

See ways of working together